Tanla / MaaP
MaaP
Deliver business messaging with AI-powered automation
MaaP (Messaging as a Platform) helps enterprises and telecom operators manage rich media messaging campaigns more efficiently using AI/ML to automate tasks - creating and approving messages, ensuring compliance, and boosting customer engagement.
AI-Powered Automation for Seamless, Compliant, and Engaging Communication
MaaP streamlines processes and ensures compliance with local regulations and enhances customer engagement. It addresses modern messaging challenges with unmatched efficiency and scalability, making it an essential tool for digital communication needs.
Elevate messaging campaigns with MaaP
Leverage the Advantages of MaaP
Ringfence your customers in real-time
Create a virtual barrier between your customers and a harmful phishing SMS. With top-tier AI/ML techniques, we provide unparalleled defence by dissecting every aspect of SMS traffic – sender reputation, message intent, call-to-action.
Eliminate the root cause
Get rid of any threats by eliminating the source. Thanks to strategic partnerships with industry leading internet browsers, OTT platforms, and domain takedown service providers, we can swiftly neutralise the call-to-action across channels.
Secure digital environment
Protect your customers by empowering ecosystem participants to make informed decisions. Our blockchain-based exchange offers undeniable audit trails and complete transparency for all stakeholders.
Real-time visibility of attacks
Access all your data on a centralised dashboard, layered with intricate reporting and rigorous insights on customer-specific phishing attacks. Enhance protection for your customers through personalised recommendations while maintaining confidentiality with role-based access.
Cost reduction
Increase throughput and reallocate resources effectively, through a minimum 50% reduction in your legal, pay-out, and SMS phishing awareness costs.
Ease of integration
Don’t think about compatibility and integrations – Our system is plug & play, easy to deploy, and scalable on demand.
Dramatically Faster Onboarding
Reduce onboarding and agent launch times by 90%, cutting down the process from over 96 hours to less than 1 hour.
Boost in RCS Adoption and Engagement
Experience a 20-30% increase in RCS adoption and see 15-20% higher click-through rates, leading to more effective customer interactions.
Reduced Revenue Leakage
Minimize revenue loss by 40-50% through seamless campaign management and automated workflows, ensuring your messaging efforts are optimized and efficient.
Full Compliance with Regulations
Achieve 100% compliance with data localization laws and regulatory standards using AI-driven processes, protecting your business and customer data.
Significant Operational Savings
Enjoy major cost savings, enabling faster time-to-market and more effective messaging strategies, helping you stay ahead in a competitive landscape.
50%
spam reduction
20x
faster onboarding
100%
compliance with laws and regulations
Harness the Key Capabilities of MaaP
20x Faster Onboarding
Streamline and fasten your onboarding process, reducing the processing time just one hour. Get started with MaaP swiftly and efficiently.
AI-Enabled Automation
Leverage AI to automate the creation of agents and template approvals, simplifying and speeding up your campaign execution process.
Simplified Approvals for Rapid Go-to-Market
Experience faster, more straightforward approvals for templates and campaigns, enabling quicker launch strategies.
Real-Time Analytics
Access real-time insights into Click-Through Rates (CTR), user engagement, and template effectiveness, allowing for data-driven decisions.
AI/ML-Powered User Insights
Utilize AI and machine learning to gain a deeper understanding of user preferences and behaviors, ensuring more targeted and relevant messaging.
Data-Driven Recommendations
Optimize your campaigns with intelligent recommendations on the best times and templates to use for maximum impact.
Intelligent Filtering Mechanisms
Protect your brand and customers by using smart, template-based filters that prevent misuse of promotional messaging.
Compliance with Local Regulations
Ensure your campaigns adhere to local laws, such as the Digital Personal Data Protection Act 2023 (DPDP), for compliant and ethical messaging.
Robust Data Protection
Enjoy ISO-certified data protection with advanced security measures like role-based access controls and two-factor authentication, safeguarding your sensitive information.
Transform your digital interactions with Wisely
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Performance Analytics
Built on Blockchain
End-to-End Encryption
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FAQs
What's new at Tanla
Unveiling of Wisely ATP
Dr. P. D. Vaghela, Former Chairman, TRAI, launches Wisely ATP at Mobile World Congress 2023, Barcelona 2023.
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Wisely ATP Launch Event | MWC Barcelona 2023
Watch what the Former Chairman, TRAI, Dr. P. D. Vaghela has to say about the need for a platform like Tanla's Wisely ATP to solve the problem of phishing.
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Phishing: The solution is finally here!
The first look at a revolutionary product that is going to change the landscape of trust in the digital ecosystem forever.
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