Tanla /
DIGITAL MARKETING SPECIALIST
Digital Marketing Specialist
Location
Mumbai, Maharashtra IN
Department
Marketing
Job Role
Digital Marketing Executive
What you'll be responsible for?
- Develop social media strategy for Tanla & its subsidiaries.
- Responsible for always on content creation & establishing creative best practices.
- Responsible for leading the growth of our social media channels.
- Develop and execute engaging campaigns across their platforms and capture different consumer insights.
- Review and analyse social media KPIs to identify trends and key insights, creating monthly & annual reports for social media.
- The candidate will oversee day-to-day social media and community activities including coordinating & creating content to support daily posts, moderating online community discussions, and responding to comments on the various social media platforms and to community inquiries.
- Implementing customer marketing & employer branding campaigns across social.
- Basic level website management & web analytics reporting The Successful Applicant
Qualification and other skills
MBA
What you'd have?
- 4+ relevant years of social media experience preferably in B2B / SAAS organizations.
- Strong knowledge of best practices for organic growth across social channels.
- In-depth knowledge of tools like Social Bakers, TalkWalker etc.
- Be responsible for the monthly social calendar by developing content that supports the entire business leading to brand evangelism and social engagement.
- Proficiency in social media platforms like LinkedIn, Twitter, Facebook & Instagram.
- Has experience in managing website, website analytics & SEO.
- Has basic knowledge of website tools like Google Analytics, Adobe analytics etc.
Why join us?
We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability, or veteran status.
