Transforming Telecom Messaging through Strategic Collaboration: Vi Business and Tanla’s Blockchain-Enabled Trubloq Initiative

Introduction

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Vi Business and Tanla have collaboratively revolutionized telecom messaging by leveraging blockchain technology to boost compliance, operational efficiency, and customer trust, aligning with TRAI’s TCCCPR 2018 regulations. Vi Business adopted Trubloq, an advanced blockchain message scrubbing solution developed by Tanla as the OEM partner. This partnership enabled seamless navigation of complex regulatory mandates like PE-TM binding and CTA whitelisting, creating a transparent, scalable messaging ecosystem.

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Key elements of this joint initiative include:

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Challenges and Strategic Responses

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Navigating the evolving regulatory landscape posed significant challenges, including the need for real-time compliance verification and managing large-scale enterprise onboarding without disrupting messaging operations. Alternative approaches, such as manual compliance checks or legacy filtering systems, were evaluated but found insufficient for scalability and traceability requirements. The decision to deploy blockchain-enabled Trubloq addressed these challenges by providing immutable audit trails, automated compliance workflows, and AI-driven content validation, ensuring regulatory adherence while maintaining operational agility.

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Project Scale and Impact for Enterprises

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The collaboration between Vi Business and Tanla has driven substantial enterprise benefits across multiple dimensions.

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Key Achievements of the Partnership

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• Rigorous adherence to evolving TRAI regulations including PE/TM binding and CTA whitelisting through integrated governance and technology.
• Streamlined compliance and messaging operations, significantly reducing manual intervention and boosting agility.
• Enhanced customer trust via robust preference and frequency controls enabled by Vi Business’s strategic oversight and Tanla’s blockchain platform.

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Trubloq Ecosystem Evolution: Pre- and Post-Regulation

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Conclusion

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This transformation highlights how Vi Business’s strategic vision, combined with Tanla’s innovative Trubloq platform, has set new industry standards. By overcoming regulatory complexities with cutting-edge technology and collaborative governance, the partnership has driven compliance, operational excellence, and superior customer experience, establishing a secure, trusted, and future-ready telecom messaging ecosystem.

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