Transforming Telecom Messaging: How Tanla’s Trubloq (DLT) Enhanced Compliance and Efficiency for Vodafone Idea

Since the introduction of TRAI’s TCCCPR 2018 regulations, Vodafone Idea (Vi) has consistently prioritized compliance while delivering seamless messaging services. By partnering with Tanla and deploying Trubloq, Tanla’s advanced blockchain-enabled message scrubbing solution, Vi has effectively navigated evolving regulatory mandates such as PE-TM binding and CTA whitelisting. This partnership has ensured operational efficiency, regulatory adherence, and strengthened customer trust at scale.

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We helped Vodafone Idea enhance its messaging ecosystem through:

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Project Scale and Impact for Enterprises

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Key Results

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• Strict adherence to evolving TRAI regulations including PE/TM binding and CTA whitelisting.
• Instant scoring in <10 seconds.
• Enhanced customer trust through robust preference and frequency controls.

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Key Changes Driven by DLT (Trubloq)

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This transformation showcases how Tanla’s Trubloq has been pivotal in driving compliance, operational efficiency, and improved customer experience for Vodafone Idea, setting new standards in telecom messaging.

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