Freo & Truecaller: Redefining Credit Engagement for Mobile-First India

Client Overview:

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Freo Freo, India’s leading credit-led neobank, is revolutionizing how millions manage their financial lives. Serving over 1 million customers across 1,200+ cities and 16,000+ pin codes, Freo offers a unified platform for intelligent credit solutions, savings, UPI payments, and insurance — all driven by data science and hyper-personalization.

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The Challenge: Breaking Through Traditional Engagement Barriers

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Freo sought to overcome key limitations of other communication channels:

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The Goal: Identify a smarter, cost-efficient channel that resonates with India’s next-gen, mobile-savvy users, delivering personalized engagement at scale.

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The Solution: High-Impact Engagement via Truecaller Business Messaging

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Freo activated Truecaller’s Business Messaging Solution, unlocking a new era of performance marketing through:

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Freo harnessed Truecaller’s capabilities to reimagine campaign execution, optimizing every touchpoint from content formatting to timing and targeting.

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The Results: Transformational Business Outcomes

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Truecaller outperformed traditional channels across every key performance indicator:

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